4 Smart Methods to Help you Speak Your Customer’s Lingo

Speak to your customers in their words

1. Use keyword research to find their words, not yours

2. Go one-on-one with 3–4 customers

3. Ask your salespeople these three questions

  • What stories are you telling prospects right now?
  • What has been your biggest win lately?
  • Why have you heard “no” recently?

4. Use thank-you pages to find out why they buy

JoAnne Wiebe, Copy Hackers

It’s you, not me



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Greg Mischio

Greg Mischio


Founder of content marketing agency Winbound, Greg and his team work with small marketing departments to deliver big-time results.