4 Smart Methods to Help you Speak Your Customer’s Lingo

Speak to your customers in their words

1. Use keyword research to find their words, not yours

2. Go one-on-one with 3–4 customers

3. Ask your salespeople these three questions

  • What stories are you telling prospects right now?
  • What has been your biggest win lately?
  • Why have you heard “no” recently?

4. Use thank-you pages to find out why they buy

JoAnne Wiebe, Copy Hackers

It’s you, not me

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Greg Mischio

Greg Mischio

5 Followers

Founder of content marketing agency Winbound, Greg and his team work with small marketing departments to deliver big-time results.