My father made a comment the other day about someone being a “good business person.” He’s a lifelong academic, and his comment made me wonder: What criteria do people use to define a good business person, particularly if they aren’t knee-deep in the business world themselves? Having worked in both…

To win over your customers, you need to speak their language. With these four strategies, you can learn the language your customers are using, and then integrate it into your own content. I have no research to back this, but I believe one single characteristic defines who wins a presidential…